This was an offline campaign developed for the launch of the new collection of women's sandals "roots".
Idea, art direction.
Awards: Wave Festival – silver in press.
Prêmio abril – shortlist in Grand prix of Magazine Ad.
"Before rushing your girlfriend in a Havaianas store, keep in mind: if she chose things carefully, you would be probably still single."
"You can't really blame your dog for eating your new pair of Havaianas. Havaianas - Inspired by Brazilian cuisine."
"Get to know our new collection colors. Shades of grey have become way too boring, haven't they? Havaianas - Inspired by Brazilian colours."
"Do you know why Havaianas has chosen a macaw as a symbol of the Brazilian fauna? It's because macaws fly in pairs. Havaianas - Inspired by Brazilian fauna."
"Havaianas are greater than bikinis. We don't need to work out the whole year to still fit in them."
"What about putting your foot in another fruit instead of a jackfruit? Havaianas - Inspired by Brazilian tropical fruits."
"Soap-stones are used by our sculptors. And now they will be used by our sculptures. Havaianas - Inspired by Brazilian handicrafts."
"Try to water with saltwater twice a week. Havaianas - Inspired by Brazilian tropical flowers."
"Lacemakers can never lose their composure. You, on the other hand, can. Havaianas - Inspired by Brazilian traditional lace."